Nonprofit Digital Marketing Campaign

Project Overview

A digital marketing campaign created for Project Self-Sufficiency or Self Power in Loveland, CO to promote a new major fundraising event, the Superhero 5K. The details of this campaign focus specifically on increasing awareness of the nonprofit, Self Power, in the surrounding community through meaningful and emotional storytelling on social media platforms. The campaign is built on the message that "one decision can change everything" and focuses on eliciting social media engagement through the promotion and ultimately participation in the Superhero 5K in October 2022.

Outcomes

Self Power not only increases awareness of the organization's impact in its community, but also forms deeper connections with donors, participants, and community members, as well as strengthens partnerships with supporting organizations, such as United Way, through this storytelling social media campaign and accompanying 5K event.